KWC Performing Arts

Kids who care is a J.O Agency Client, based in the Downtown Fort Worth Museum district, working with kids around the world to inspire leadership through performance arts. They approached J.O with the issue of revisiting a brand that was about 20 years behind visually. Deborah Jung wanted a modern, high art feel logo that tapped into everything KWC represents.

Hermes Award - 2022
News Coverage
What
KWC Performing arts is a multi faceted after school program for kids aspiring to act in a musical or be a leader. 
Why
An update to the brand look and feel was required due to the previous look being so dated. 
How
A simple timeless logo mark with some simple but effective color installation and a name update for the organization, from "kids who care" to KWC Performing arts. 
Previous Logo & Name 
Brand Guidelines
Website Created by Chris Green using the brand standards created by me. 
Website

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