Chingon Especial

Four Corners Brewing (FCBC) needed a concept for a new beer that would appeal to a new generation of beer enjoyers. Based in the idea of becoming "chingon", the concept that at one point or another one becomes chingon, and this beer could be the genesis of ones inner knowing of being Chingon.

Original Concepts 
Final Design By FCBC Creative Team
Chingon
[Cheen-gohn]
Adjective
competent, intelligent, bold, and assertive, sometimes to the point of being tough or aggressive and intimidating. Awesome, admirable, or impressive.
He began as a graffiti artist and has now founded a hub to support other emerging artists—a real chingon.

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